MARKETING
Marketing Strategy requires a keen understanding of how the Marketing Mix (4, 5, 6, or 7 P's) works.
At The Marketing Arm we know this.
We also know how to guide you through the process of creating a Marketing or Brand strategy.
From Situation Analysis, to Target Market, to Positioning, to the P’s, to the Plan – that’s what we do.
ADVERTISING
Advertising is that part of the Marketing Mix that designs and delivers your message directly to your intended target audience.
Three things are important:
>> Creativity and design
>> An appropriate media mix
>> Positioning
Good advertising strategies must take all three elements seriously.
We can help!
POSITIONING
Positioning is that part of a consumers’ mind that your brand occupies. It works hand in hand with the brand's personality,
provided it has one. And it should have one! If your brand sits together in the same positioning "bubble" as your competitors, it's time to take action and set
yourself apart.
We can help!
DIGITAL MARKETING
Thanks to the internet and search marketing explosion, Digital Marketing is currently the buzz term in every marketing
department and boardroom. Problem is there are so many Digital Marketing Agencies out there, who do you decide is good and who's not? Why not let us help you?
We'll take the risk away by guiding you through the process of Digital Marketing, along with our carefully selected Digital Marketing partners who have come
through our own vigorous selection process to ensure that they are among the best available.
TRADITIONAL MARKETING
At the Marketing Arm we have strong views that traditional marketing and digital marketing must work hand in hand.
Sounds obvious, yes. But look around you'll see most advertising campaigns do not work in synergy. If you find that your digital marketing strategy is
not in sync with your print, broadcast, or outdoor advertising strategy, call us quickly.
Don't allow your precious advertising and marketing budget to be wasted on campaigns that don't work in harmony with each other. Remember, the whole is
greater than the sum of its parts.
PRODUCTION
Your marketing and advertising material have an important job to do. They create perceptions in the consumers'
mind, and affect the image of your brand, positively or (horror of horrors) negatively. Whether it’s a print ad, radio ad, TV ad, outdoor ad, digital
ad, point-of-sale, or even a website.
Don't sell your brand short due to poor quality production of your marketing and advertising material.
Speaking of which, The Marketing Arm also specialises in producing good quality video marketing that can be used on TV, YouTube, Conferences, Expo’s and Social Media.
Let us remove the stress factor and take care of it for you.
